12trend AISO Guide

psychology1. What is AISO?

AI Search Engine Optimization (AISO) is the evolution of traditional SEO. While classic search engines index keywords and backlinks to rank web pages, conversational AI systems (like ChatGPT, Claude, Gemini, and Perplexity) process queries semantically. AISO is the practice of mapping, verifying, and presenting your brand’s entity facts to conversational engines so that they cite your brand as the authoritative answer for relevant search prompts.

schema2. Entity Graph Optimization

Conversational crawlers rely heavily on structured microdata to assemble entity facts. To prevent AI models from hallucinating details about your products or pricing, you must deploy clean, nested JSON-LD schema graphs.

bar_chart3. Understanding AVS Scores

The AI Visibility Score (AVS) evaluates how visible your website is within LLM citation environments. The score is computed based on:

• Citation Share of Voice: The percentage of test prompts where your website's domain or brand name is cited.
• Entity Trust Level: The consistency of your business facts (address, founders, phone, features) across independent web resources.
• Sentiment Index: The positive-to-negative semantic rating of your brand references in scraped content pools.

verified_user4. Security & Billing Operations

All visibility audits are securely billed via credits. Free Sandbox accounts are seeded with 100 scan credits, while upgraded plans (Starter, Growth, Agency, Enterprise) receive higher limits up to 1,000,000 monthly credits. 12trend uses secure token-based authorization and session controls to safeguard website indexing records.